The customer engagement website provides a web site interface that enables customers to register for activities, complete surveys, redeem points for rewards and to see their account details.
Give customers self-service access to involvement and survey opportunities via the internet;
Enable customers to choose and organise their involvement for themselves;
Give customers direct access to their own reward levels, allowing them to view incentives and redeem points for rewards; and
Allow customers secure access to their personal information for review and update if necessary.